How to Get More Engagement on LinkedIn?

If you are a loyal user of social networks, you have most certainly already heard of engagement. This term seems to take up a lot of space in the environment. But what exactly is engagement on LinkedIn?

How to develop a good engagement rate? What actions can be put in place to increase it? We tell you everything in this article.

What is Engagement on LinkedIn?

When you land on a social network like LinkedIn, you start with a blank profile, without content or connections.

Your primary goal will be to create your community and establish a connection with it. This is to build a qualified network and reach as many potential customers as possible.

Of course, finding people to connect with is just the beginning of your journey. Next, you need to make sure they like your business and convert it into real connections.

This will firstly be achieved through your ability to engage them. This notion of engagement therefore ultimately represents the relationship that is created between you and the other members of LinkedIn.

A relationship that is so qualitative that it will make them want to interact with your publications.

The higher this engagement, the more your likes and followers will come to your profile and show you their interest. 

How to Calculate Your Engagement Rate on LinkedIn?

To boost your engagement rate, you first need to be able to calculate it to observe its evolution. This calculation is therefore based on the reach of your publications and the reactions of your subscribers to them. 

To calculate the engagement rate of a LinkedIn post, you will need to use the following formula: 

• Add up the number of comments, the number of likes and the number of shares of your post.

• Divide the number you get by the number of views your post has.

• Multiply the whole thing by 100.

This will give you a percentage that represents the engagement rate of that post. Of course, your account's engagement isn't based on a single post. 

So you'll need to do this calculation over several weeks and multiple pieces of content to determine the average rate that comes out of it.

What is a Good Engagement Rate on LinkedIn?

Once you have determined your engagement rate, you will most likely wonder if you are on the right track. This is where you will need to analyze your statistics. 

For this, we advise you to keep a sort of table with all of your key indicators. This will give you an idea of ​​your progress and a clear vision of the success of your strategy. 

There is no such thing as an ideal engagement rate. It will depend on the goals you have set for yourself. 

Obviously, the higher your engagement rate, the more successful you will be at reaching prospects and converting them into customers.

However, you could definitely make good sales with an engagement rate of 1-2%. Be aware, however, that a very good engagement is already around 3-5%. 

Remember that a certain number of LinkedIn users are mainly active to relax or recruit. An engagement rate of more than 10 or 20% is not common. 

Why is the Engagement Rate a Key Indicator?

The engagement rate is a key indicator because it will make you understand if your strategy is the right one or not. On LinkedIn, you will essentially use social selling and inbound marketing techniques. 

Your goal will therefore be to create relevant content that attracts prospects and naturally converts them into customers. 

By keeping an eye on your engagement rate and therefore the reactions of your subscribers to your publications, you will be able to adapt your content: 

• What format seems to appeal most to your subscribers? A simple text? A graphic creation? A carousel? A video?

• What type of content gets the most reactions? Industry news? A testimonial? A real-life experience?

• What day and time do your followers seem to be most active on the platform? On the post published on Monday morning? Or rather on the one posted on Wednesday at 6 p.m.?

By analyzing the engagement of your posts each time, you will be able to improve and perfect your marketing strategy on LinkedIn. 

3 Tips to Boost Your Engagement Rate on Linkedin

1. Create High-quality and Relevant LinkedIn content

Your goal will essentially be to become a reference in your field. By taking care of your content and offering relevant information, you will give your prospects a reason to come to your profile or your page. 

They will gradually see you as a real role model. You will become their go-to when they ask a question in the sector you cover. And as a result, they will be there and react every time you publish a new post.

The more of a reference you become, the more likely you are to sell your offers, services and products. 

This is because your prospects will know that you always offer quality content. To write good LinkedIn posts, you can also opt for the AIDA method.

2. Target Your Audience Precisely

If you want to engage LinkedIn users, you need to provide content that interests them. They will never engage with a post that doesn't meet their needs or interests. 

So you will need to create your community by being clear about your goals and your ideal clientele. This is to connect with qualified leads. 

There is no point in having thousands of subscribers if half of them have nothing to do with your sector of activity. If you make this mistake, your news feed will not be attractive and you will have virtually no engagement. 

This could therefore have negative repercussions on your visibility. The algorithms will never put you forward and you will not succeed in reaching other prospects.

So before you start interpreting your engagement rate and concluding, make sure your audience is representative of your target audience.

3. Analyze the Competition and Draw Inspiration From It

Please note, that we did not say "copy the competition" but rather "take inspiration from them". This is simply a competitive study that will help you understand what professionals in the same sector as you are doing. 

By discovering their company page and analyzing their content on LinkedIn, you will be able to take note of what works.

This way, you will understand what your audience will like and will be able to offer content in this lineage. This is by adding your personality and creating authentic publications.

What You Need to Remember

Your LinkedIn engagement rate represents the ability of your content to generate an action: a like, a comment or a share. This therefore depends on the quality of the relationship that you manage to create with users. 

The interpretation of this engagement rate will depend mainly on your objectives and what you want to set up on LinkedIn. 

To increase your reach, you'll need a clear understanding of your audience and post content that resonates with them. Additionally, conducting a competitor analysis can help you craft engaging content. At bipbiz, we specialize in helping brands like yours enhance their social media strategies for greater visibility and engagement.